So many times I have heard that our competitors offer unlimited minutes. Really!? After hearing this a few times, I wondered if I had been out of touch with what my industry was doing and where it was going. “How is it,” I asked myself, “can they afford to do this?”
Now, I admit that I am not a Warren Buffet, but when I looked at the financials of attempting unlimited minutes I saw a losing proposition. Minutes cost money, albeit pennies, but in this industry pennies add up quickly. Who specifically, is doing this? I did my due diligence and scoured providers – maybe there was a company giving away free minutes that I didn’t know about. My search came up empty.
Bottom line: “Pull back the curtain” and read the Terms and Conditions, because you may find that “unlimited” is really limited.